The famous music platform Deezer interviewed many people as part of an ASMR survey. Respondents mentioned some positive effects, such as relaxation and stress reduction. This would be the case for a third of people listening to this kind of sound in France. In the other countries where the survey was carried out, these results may nevertheless be different.
Who doesn't know the Autonomous sensory meridian response (ASMR)? These may include, for example, whispers, tapping and other auditory or sometimes visual stimuli. This rather recent phenomenon exploited massivelyon the Internet not everyone likes it. Chewing noises and mouth noises are indeed the most unpleasant ASMR sounds for about half of the participants in a survey conducted by the Deezer platform.
In a blog post published on July 8, 2021, Deezer claims to have surveyed 12,000 people in six different countries, namely Germany, Brazil, the United States, France, Mexico and the United Kingdom. The objective was to know the feelings of these people in front of the sounds of ASMR, that is to say their "sensory reaction". In France, these reactions are scattered.
The French appreciate ASMR for several reasons, the most important of which are relaxation (33%) andstress reduction (30 %). 28% of Gen Z (those born between 1995 and 2010) listen to ASMR sounds just for entertainment. In addition, nearly half of respondents appreciate female voices.
As said above, ASMR does not appeal to everyone . The Deezer survey revealed that 11% of French people feel embarrassed, or even bored, when listening to ASMR sounds. No less than 19% even feel irritation. In addition, age seems to be taken into account in the appreciation of such sounds. In fact, 28% of baby boomers (born between 1945 and 1965) dislike ASRM, compared to 15% of Gen Zers.
The Deezer post also features an analysis by Dr. Craig Richard, founder of ASMR University. According to him, ASMR triggers and responses are similar to those of oxytocin , which is often called the love hormone. However, the differences in appreciation would involve genetics, but also, and above all, age, these two points influencing responses to oxytocin. In other words, the youngest age groups are generally more likely to enjoy ASMR.
Finally, here are some figures from the survey in other countries. In Brazil, 29% of respondents think ASMR is enjoyable. 20% of Mexicans find these sounds "intriguing". In Germany, 18% of respondents consider ASMR to be "strange" compared to 14% in the United States. Moreover, 20% of the British find this practice irritating, a rejection of a similar intensity to that of the French.
