A number of commercial radio and television stations participate in (W)EET, a platform against childhood obesity.
(W)EET focuses on education and communication about healthy nutrition and the importance of exercise. Presenters and DJs pay attention to obesity to a healthy lifestyle to the attention of children from 7 to 12 years and their parents.
The commercial channels hope in this way to avoid a ban on the advertising of unhealthy foods specifically aimed at children.
Last Friday, the Consumers' Association presented a study showing that the three large fast food chains McDonalds, Burger King and Kentucky Fried Chicken (KFC) largely target children with their advertisements. Like the Heart Foundation, the union has been pushing for a ban on advertisements from fast food chains for some time now. † The cabinet hopes that the business community will limit the number of advertisements through self-regulation.
In addition to the TV channels of RTL, SBS and MTV Networks, the Association of Commercial Radio also participates. Other participating organizations are, for example, the Ik Kies Bewust Foundation and the Netherlands Institute for Sport and Exercise. The first project should be launched early next year.
