Do you know by heart what the Apple logo looks like? Don't cheat right away.
More difficult than expected
For a study, eight logos were listed, seven of which were different from the real Apple logo. More than 300,000 have indicated which logo is Apple's, but only 1 in 85 participants pointed to the correct logo.
Do you recognize the logo? Take the test!>>
Didn't recognize the logo?
In that case, you are not alone. We have the illusion that we know what the logo looks like, but our brains are smart:they don't just store information. Under normal circumstances we recognize the logo anyway, so it is not necessary to store the logo in detail in the brain. This is one of the reasons we don't immediately recognize branded counterfeit products.
