Agree or disagree?
Lower limit
The term 'best before' indicates that the product can be used at least until that date, but possibly longer. So it is a lower limit and not an upper limit.
In English
The English translation is best before. That is linguistically clearer, according to packaging producer Tetra Pak, they have started the #THTwegermee campaign.
What is the difference between 'best before' and 'use by'?
Today a panel will come together to come up with alternative terms. What do you think is a good alternative?