The coronavirus has made us more aware of our health. Data from the digital magazine subscription service Readly shows that, since the lockdown at the beginning of March until now, readers have been actively looking for tips for a healthy lifestyle. The top 3 health-related search terms in the Netherlands were:vegan, paleo and yoga.
During the lockdown, people were given time to distance themselves from the busy daily life and focus on health.
Read also: 'How much should you exercise during the coronavirus'
Often people sought entertainment through screen time. Research shows that no less than 66 percent of the Dutch sometimes pick up the phone and then scroll aimlessly. But not all screen time is mindless. For example, many Readly users have searched for health-related keywords. Many look for inspiration, activities and information on the platform, including health tips.
“The increased use of the Readly app indicates a growing need for distraction and/or leisure time during the developments surrounding the corona crisis. Magazines not only keep you informed, but also stimulate the brain. Unlike passive scrolling through social media, magazines can inspire and activate people,” says Liana de Wit, who works at Readly.
Furthermore, it appears that a third of the Dutch surveyed between 18 and 39 indicate that social media has a negative influence on their mental health.
The most common negative effects are:
The respondents indicated that a healthy diet, sufficient sleep, sports and reading support (mental) health in a positive way.
Even now that the measures surrounding corona have been relaxed, the search terms remain popular. So people are determined to keep up with these good intentions. Interest in the categories of nutrition, exercise and health in general. For example, the Dutch have an increasing interest in nutrition, exercise and health in general.
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*About this survey – The research was conducted by the analysis institute YouGov. 7379 CAWI interviews held in Sweden, UK, Germany, Italy and the Netherlands.
