At the editorial office, we can hardly resist good food. That's not always our own fault, the marketers behind products are just smart.
Marketing trick
Boston University has discovered that we eat more when something is 'cute'. A cute cupcake or a cheerful package with sweet pictures can make us eat more than we want.
How is that possible?
Cute, often childish elements fuel our maternal instincts. The research discovered that the reward system in the brain is activated and that's why we keep eating.
Simple solution Fortunately, the solution is simple. As soon as we are reminded that the product is for children, we immediately feel less excited.
