I often write about coffee. About drinking coffee, for example, about my weird coffee habits and that I'm such a jerk with coffee. But also about the question of whether coffee is healthy or unhealthy and about the well-known cup of coffee. This time I like to pay attention to Fairtrade coffee. Not just Fairtrade coffee, but very tasty 😉 .
Table of Contents
Well that seems clear to me. You drink coffee for pleasure. Because it tastes good and sometimes also because it temporarily improves your health. Or because it is a must in your daily life (I'm just thinking about the times when the kids were young).
Did you know that we collectively drink 50 million cups of coffee a day in the Netherlands? It's all the better when you can drink delicious coffee that is also Fairtrade. Because you choose Fairtrade with your heart.
Are you also a creature of habit? Drinking coffee at certain times of the day because you always do, for example. Or walk to that one shelf in the supermarket as standard because that's where the coffee you always drink is? I do. I admit honestly. But at the same time, I admit that I'm actually not happy about that at all. Not with the fact that I'm a creature of habit (although it also gives a kind of peace of mind), but especially not with the fact that because of this I make decisions that I don't really support if I think about it carefully. Such as about which coffee I buy and the fact that Fairtrade was not on that list.
Are you also so attached to your cup of coffee in the morning? Take a moment to think about what is going on in 'coffee country'. The current climate change is rapidly putting pressure on coffee bean production. If things continue like this, we should just have to go through life without coffee in 2050. I can't imagine anything with that yet!
To help farmers with the consequences of the climate and to protect the coffee harvest, the Max Havelaar Foundation has started the Climate Academy. With this Academy they provide farmers in poorer countries with the necessary knowledge and insights with which they can not only maintain the production of Fairtrade coffee beans, but also make better choices in the context of the climate. For example, they learn to cook in other ways than on wood, so that more forest is preserved.
If you want to be able to enjoy your cup of coffee for years to come, consider Fairtrade coffee on your weekly shopping list.
Coffee to Stay coffee is Fairtrade produced by farmers who participate in the above Climate Academy of the Max Havelaar Foundation. I received a carton of filter coffee to try. Now we normally drink coffee from freshly ground beans (also available at Coffee to Stay) but this filter coffee came in handy on our holiday. On holiday we always just make coffee in a cafetière. Super easy, nice and slow, and great taste.
And this time we tried the Coffee to Stay coffee - against all the usual. And it was excellent. This is how I enjoyed twice and pure during my holiday.
Enjoyed a delicious cup of coffee in the morning while I was still at work. But I also enjoyed the fact that by drinking this coffee I contribute to a better world. Not only for myself, but also for the farmers who work so hard every day to produce the tastiest coffee beans.
Do you want to enjoy three doubles? Then grab a piece of chocolate with your daily Fairtrade coffee. Fair trade .
Is Fairtrade also important to you? Then definitely try this Coffee to Stay. A Fairtrade coffee made by the coffee farmers in collaboration with coffee roaster Peeze and the Max Havelaar foundation.
